Why Corporate Gifting Matters

“Giving is the master key to success in all applications of human life.”

~ Bryant McGill

The tradition of gifting has been around for centuries. From the early cavemen who would give gifts to establish dominance and gain respect, to ancient civilizations and their offering to the gods, the ritual of gifting has been a part of cultures all around the world. As individuals, we give gifts to celebrate special occasions - birthdays, weddings, dinner parties, the holiday. As companies, we give gifts to cultivate relationships and increase retention.

Whatever the reason or the occasion we all love receiving gifts. They make us feel special and spark a sense of joy - creating lasting relationships between the gift giver and the gift receiver. For companies, having a meaningful corporate gifting strategy can significantly impact your brand’s success and positively boost your business.

Why Corporate Gifting Matters

The objective of corporate gifting is to cultivate relationships by showing your appreciation to employees, customers and prospective clients. When done thoughtfully, gifting has the powerful potential to spark your company’s growth with new business leads as well as increase employee retention and customer loyalty.

Many companies make the mistake of thinking that it is a simple task to give a gift and achieve valuable returns. But in reality, there is an art and science in using gifts to build lasting relationships and increase retention. 

• Appreciation for and Recognition of Employees

As Anne M. Mulcahy former chairperson and CEO of Xerox said, “employees who believe that management is concerned about them as a whole person - not just an employee - are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.” It is important to show your employees how much you value their work and their dedication to your company.

Make an effort to show your appreciation to them by sending gifts, not just on the holidays but throughout the year. Celebrate their birthdays, achievements and important milestones in their lives with a personalized gift and a handwritten note. Build loyalty through random acts of kindness that will spread joy and motivate. 

• Generate more Business Leads

Most companies focus on cold calls and emails to attract new business leads. However, in order to stand out from the competitors and make an impression, you must invest in a well-thought-out corporate gifting strategy. To get the attention of prospective dream clients, you need to research what your clients are interested in and curate a gift around that. When done right a thoughtfully executed corporate gifting strategy has the powerful potential to increase new business leads and land you that dream client.

You can stand out from the competitor when you have gone the extra mile and invested in a personalized gift that will get the prospective client’s attention. If you know that a prospective client loves to cook, you can gift them a pasta gift box or a risotto gift box. Or you can curate a Glass Pot with all the essentials for a memorable meal. Awe them, delightfully surprise them. This is how you stand out. 

• Show your Gratitude to Loyal Customers

Our customers are the most important part of your business. Without them, we don’t have sales and we don’t grow. They can also be your business's biggest advocates, spreading the positive word about your brand – leading to brand awareness and your company standing out among your competitors.

Corporate gifting is an excellent way to recognize your customer’s loyalty and remind them how important they are to you. Creating customized tokens of appreciation that will make your customers feel cared for and valued. Anything from special discounts to celebrate their birthdays to loyalty rewards can go a long way in cultivating fruitful relationships. 

Corporate Gifting Statistics

Still not convinced about the importance of an effective corporate gifting strategy? Let’s look at the impressive numbers: 

• 66% of people are able to recall a brand name a year after receiving a promotional gift.

• 43% of 2021 survey respondents from the US stated that improved relationships are the main advantage of corporate gifting.

• Companies that use non-monetary motivations have recorded an increase of productivity of +14%.

• 50% of businesses claimed they intended to increase the frequency of their gift-giving post-pandemic.

• 24% of gift-giving opened up new opportunities or leads for the gifting company.

• 57% of employees state that receiving gifts by mail makes them feel more appreciated.

• 80% of customers state that they would probably do business with a company if offered personalized experiences.

• 88% of corporate gift buyers look for good quality products when buying a gift.

Put Yourself in Good Hands

It is essential to realize that in order to see positive results with your corporate  gifting objectives, you must have an effective corporate gifting strategy – one that includes the element of delightfully surprising the gift receiver. Trusting experts that specialize in gifting will save you both time and money in the long run.

Corporate gifting is not a liability, it is an asset – a way to increase ROI, gain referrals, and increase retention. Gifting is more than a logo, it is a story waiting to be told, an interesting conversation around you and your company. Through thoughtful corporate gifting, you can make lasting impressions and make others feel special and acknowledged. As Maya Angelou, so rightfully said, “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Stand out from your competitors by embracing the power of corporate gifting. Let us be your partners in curating memorable gifts for your colleagues, customers, clients and every special person in your life. Get in touch with us now and let’s begin your corporate gifting journey together.